Welcome to My Professional Portfolio

As a seasoned Strategic Marketing Manager, I leverage deep industry knowledge and a data-driven approach to drive growth and innovation in dynamic market environments.

With over a decade of experience in steering comprehensive marketing strategies, I excel in enhancing brand visibility, optimizing customer engagement, automating as much as possible, utilizing a blend of AI with marketing, and significantly increasing ROI.

Marketing + AI

Positive Keyword / Marketing Director: Spearheaded an AI-driven marketing initiative that boosted ROI by 300% through targeted data analytics.

Marketing + B2B Automation

  • FedEx at TTEC / Strategic Marketing Manager: Orchestrated a multi-regional marketing automation strategy that enhanced lead generation processes and customer conversion rates.

Ecommerce Marketing

eBay at TTEC, London, UK – Team Manager / Coach (May 2020 – July 2022)

Improved customer engagement and team performance in EMEA markets through strategic leadership and innovative project management.

Consulting

  • Export Technologies , Belfast UK
  • E-commerce Project Management: Managed projects with annual revenues
  • exceeding £15 million, focusing on scalable growth and digital transformation.

PPC and Optimization

  • Microsoft, Belfast, UK – Bing Ads Account Manager (March 2015 – October 2015)
    • Managed B2B and B2C market development and online campaign optimization, focusing on SEO, SEM, and data-driven strategies.

Agency

V8Web Digital Agency, Brazil – Project Manager (October 2007 – November 2013)

  • Spearheaded new projects and strategic initiatives, driving long-term vision and team cohesion.

Educational Highlights

My Latest Skills: Python (Programming Language) · Deep Learning · Data Science · Machine Learning · Data Engineering · Data Analysis · Big Data · Google Cloud Platform (GCP)

  • Fundação Getulio Vargas (FGV) – BR
  • Associate’s Degree in Business
    • Administration and Management
    • February 2011 – November 2014
    • Skills: Marketing Strategy, Market Research
  • Le Wagon Bootcamp, Amsterdam, NL
  • Data Science (Jan 2024 – Mar 2024)
    • Intensive 10-week program focusing on real-world applications of machine learning and coding.
  • Anhanguera Educacional – BR
  • Associate’s Degree in International
    • Business/Trade/Commerce
    • 2006 – 2008
  • Eden House College – UK
  • Business English, Computing, and IT
  • Business English focused on practical applications in computing and IT.

My Services and Skills

Shopify Implementation & AI Comerce/Consulting:

  • Setup & Optimization: Expert guidance on setting up and optimizing Shopify stores to enhance user experience and increase sales.
  • E-commerce Strategy: Develop and implement comprehensive e-commerce strategies tailored to your business needs.

Innovative Solutions with ML & Data Science:

  • Data-Driven Marketing: Utilize machine learning and data science to refine marketing strategies, ensuring they are based on insightful data analysis.
  • Innovative Business Solutions: Apply the latest in AI and machine learning technology to innovate processes and decision-making, keeping your business ahead of the curve.
  • Data-Driven Decision Making: Expertise in utilizing analytics to inform strategy decisions and improve outcomes.
  • Digital Marketing Mastery: Comprehensive knowledge of SEO, SEM, and digital advertising to maximize online presence.
  • Strategic Planning & Execution: Proven track record in developing and implementing effective marketing strategies that align with business objectives.
  • Leadership & Team Development: Skilled in leading cross-functional teams to achieve project and organizational goals.

Core Competencies

  • Machine Learning & Data Analysis: Proficient with TensorFlow, Keras, SQL, Python, BigQuery, Pandas, NumPy, and Matplotlib.
  • Digital Marketing & Project Management: Expert in SEO, SEM, Google Analytics, Marketo, Agile methodologies, and CRM systems.
  • Strategic Planning & Execution: Skilled in developing marketing strategies that align with business objectives and deliver measurable results.
  • Leadership & Team Development: Effective in leading cross-functional teams, enhancing team capabilities, and driving project success.

Core Competencies

  • Certifications
  • GDPR Certified, Agile Product Lifecycle Management, AI for Project Managers, Introduction to AI
  • Languages
  • English: Full Professional Proficiency
  • Spanish: Elementary Proficiency

I specialize in boosting brand visibility and organic growth and landing page personalization using predictive algorithms. 

Leonardo Pacher

Strategic Marketing

Portfolio (View detailed case studies of my marketing campaigns and strategies, showcasing my approach to solving complex marketing challenges and driving tangible results.)

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