Data-Driven Automation for Global Markets
At FedEx, I implemented marketing automation and CRM tools that revitalized our B2B lead generation across the UK, DE, NL, and AU. By analyzing regional data, we optimized campaigns to meet specific market demands, improving lead quality and conversion rates.
Empowering Teams through Data
Enhancing data proficiency across the team was key. With focused training on data analytics, the team could swiftly adapt strategies, enhancing both customer engagement and sales outcomes.
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