Resume

Professional Summary.

Experienced Strategic Marketing Manager transitioning to Data Science and Machine Learning. Proven expertise in leveraging data-driven strategies to enhance business processes and customer experience, utilizing advanced analytics to drive decision-making and improve operational efficiencies.

Leonardo Pacher
Data Scientist & ML Engineer

Education

  • Le Wagon Bootcamp, Amsterdam, NL – Data Science (Jan 2024 – Mar 2024)
  • Intensive 10-week program focusing on real-world applications of machine learning and coding.
  • FGV University, Brazil
  • Bachelor’s Degree in Marketing (2011 – 2015)
  • Associate’s Degree in Business Management (2011 – 2014)
  • Languages
  • English: Full Professional Proficiency
  • Portuguese: Native
  • Spanish: Elementary Proficiency
  • Italian: Elementary Proficiency

Core Competencies

  • Digital Marketing & Project Management: Expert in SEO, SEM, Google Analytics, Marketo, Agile methodologies, and CRM systems.
  • Strategic Planning & Execution: Skilled in developing marketing strategies that align with business objectives and deliver measurable results.
  • Leadership & Team Development: Effective in leading cross-functional teams, enhancing team capabilities, and driving project success
  • Machine Learning & Data Analysis: Proficient with TensorFlow, Keras, SQL, Python, BigQuery, Pandas, NumPy, and Matplotlib..

Professional Experience

  • Positive Keyword, Amsterdam, NL – Marketing Director (May 2023 – Present)
  • Led an AI research and development team; boosted ROI by 300% through targeted digital marketing personalization.
  • FedEx at TTEC, London, UK – Strategic Marketing Manager (July 2022 – Present)
  • Deployed marketing automation and CRM tools across UK, DE, NL, AU; significantly enhanced B2B lead generation.
  • eBay at TTEC, London, UK – Team Manager / Coach (May 2020 – July 2022)
  • Improved customer engagement and team performance in EMEA markets through strategic leadership and innovative project management.

  • Microsoft, Belfast, UK – Bing Ads Account Manager (March 2015 – October 2015)
  • Managed B2B and B2C market development and online campaign optimization, focusing on SEO, SEM, and data-driven strategies.
  • Export Technologies, Belfast, UK – Project Manager (October 2015 – May 2017)
  • Managed high-revenue e-commerce projects, achieving annual sales over £15 million through effective digital strategies and data analytics.

Certifications

  • GDPR Certified, Agile Product Lifecycle Management, AI for Project Managers, Introduction to AI

GDPR Certified, Agile Product Lifecycle Management, AI for Project Managers, Introduction to AI

  1. IRP Ecommerce Certification
    • Platform: IRP Commerce
    • Issued: August 2015
  2. Google Analytics Certification
    • Platform: GDG Edinburgh
    • Issued: April 2015
    • Expired: April 2016
    • Credential ID: 116562544029117967102
  3. Bing Ads Accreditation
    • Platform: Revolution Analytics
    • Issued: March 2015
    • Expired: March 2016
    • Credential ID: 630747618236243968
  • Here are the Certifications that highlight my expertise in data science, digital marketing, and project management:
  • Intensive 10-week program focusing on real-world applications of machine learning and coding.
  1. Artificial Intelligence for Project Managers
    • Platform: LinkedIn
    • Issued: November 2023
  2. Introduction to Artificial Intelligence
    • Platform: LinkedIn
    • Issued: November 2023
  3. Agile Product Lifecycle Management 9 Certified Implementation Specialist
    • Platform: Udemy
    • Issued: April 2020
    • Credential ID: UC-69c018e6-ee1c-4751-a839-6bbd52984621
  4. GDPR Certified
    • Platform: Briefed
    • Issued: November 2017